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Two Spaces, One Brand: Marshall at Eurosatory
Eurosatory, Paris-Nord Villepinte
A dual-stand solution across 50sqm of defence floor space
Brief
Marshall needed two adjacent stands at Eurosatory that worked as one cohesive brand presence, despite a walkway dividing the two spaces.
Solution
We split the footprint, reception and meetings on one side, demo zone and sector podiums on the other, Marshall branding woven throughout.
Outcome
A unified presence across two stands, LED lighting, architectural branding and bespoke carpentry delivering a single identity across both.
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Two bookings, one brand. The walkway between Marshall's stands could have been a problem. Instead, it became part of the story, a deliberate journey from reception to demonstration, with the Marshall identity threaded through every podium, counter and hanging banner along the way.
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