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Second Front: Built for the Battlefield of Business
AFCEA WEST
A 20x20ft booth that worked as hard as the brand
Brief
Second Front needed a modular booth at AFCEA WEST in San Diego that could carry their primary brand while hosting diverse partner demos.
Solution
We designed a custom meeting room with programmable lighting and illuminated kiosks, giving partners dedicated space within a unified stand.
Outcome
The stand bridged brand presence and individual partner demos so effectively that Second Front now tours the asset across US trade shows.

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One brief, many stories. Second Front needed a stand that could carry their brand loudly while giving individual partners room to present their own work quietly. The solution was a programmable, lighting-driven environment that shifted the mood on demand. A single asset now touring the United States.



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