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Second Front: Built for the Battlefield of Business

AFCEA WEST

A 20x20ft booth that worked as hard as the brand

Brief

Second Front needed a modular booth at AFCEA WEST in San Diego that could carry their primary brand while hosting diverse partner demos.

Solution

We designed a custom meeting room with programmable lighting and illuminated kiosks, giving partners dedicated space within a unified stand.

Outcome

The stand bridged brand presence and individual partner demos so effectively that Second Front now tours the asset across US trade shows.

Second Front custom exhibition stand design at AFCEA WEST, San Diego
bespoke trade show booth build for Second Front at AFCEA WEST
Second Front exhibition stand interior with programmable lighting, AFCEA WEST

One brief, many stories. Second Front needed a stand that could carry their brand loudly while giving individual partners room to present their own work quietly. The solution was a programmable, lighting-driven environment that shifted the mood on demand. A single asset now touring the United States.

custom modular exhibition stand design for Second Front, San Diego
Second Front branded exhibition booth build at AFCEA WEST trade show
exhibition stand fabrication and fit-out for Second Front, San Diego
Second Front bespoke trade show stand design at AFCEA WEST
Exhibition stand fabrication facilities

Let's discuss your exhibition needs

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