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Second Front - AFCEA WEST
We delivered a high-impact, 20x20ft modular booth for Second Front in San Diego, balancing a bold brand presence with dedicated, functional space for partner presentations.
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The design centred on a custom meeting room with programmable, colour-coded lighting to set the mood. Strategically placed kiosks featured illuminated branding and integrated monitors, allowing Second Front’s customers to showcase individual projects while maintaining a cohesive, professional aesthetic across the entire footprint.
The stand successfully bridged the gap between a primary brand message and diverse sub-presentations. By prioritising a clean layout and impactful graphics, we created a versatile asset that Second Front is now touring at multiple major trade shows across the United States.
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