We are Noisy&Co, a new exhibition design & build agency

We are excited to introduce Noisy&Co, a global exhibition stand design and build agency, founded on a simple idea: that the best stands are not just seen, they are felt, remembered, and talked about long after the show floor empties.

Founded in 2025

Noisy&Co was founded in 2025 by Managing Director Sam Allen and Events & Technical Director James Hunt, two industry professionals who saw a gap between what the exhibition industry was delivering and what ambitious brands actually needed.

The ambition was straightforward: to build an agency that applies the same strategic rigour and creative precision to a 20sqm stand as to a 500sqm island build. One that treats the final 5% of a project with as much care as the first 95%. And one that operates as a genuine global partner, not just a contractor who ships a crate and hopes for the best.

How we work

Four principles guide everything we do at Noisy&Co:

• Design for impact. We reject the ordinary. Every brief is an opportunity to create something bold, unexpected, and visually arresting, something that stops people mid-stride on a crowded show floor.

  
  

• Worldwide standards. We act as brand guardians across borders. Whether your stand is being built in Birmingham, Frankfurt, Dubai, or Singapore, the finish, the detail, and the experience are identical.

  
  

• The final 5% rule. Most agencies focus on getting a project to 95%. We obsess over the last 5%, the details that separate a good stand from an exceptional one, and an exceptional stand from one that people remember.

  
  

• Memorable moments. We design for curiosity. Every visitor interaction is an opportunity to create a world-class brand experience, one that turns footfall into pipeline.

Impact vs intimacy

The name Noisy&Co is deliberate. It reflects the two fundamental ways to win on a trade show floor.

For some clients, being noisy means being the loudest and most disruptive brand in the hall, bold, front-and-centre engagement that drives high-volume traffic. For others, it means standing out from the noise entirely: a premium, closed-off environment designed for deep-dive technical meetings and high-value networking. The "Co" is the quiet force behind both.

We know which one your brand needs. Sometimes it is both.

Built to work globally

Headquartered in the UK, Noisy&Co houses its core design and project management capabilities centrally to maintain total creative control. This is supported by a global network of fabrication facilities across Europe, North and South America, Asia, and the Middle East, giving our clients the consistency of a single agency with the reach and logistics of a worldwide operation.

If you are planning your next exhibition and want a partner who will care about the details as much as you do, we would like to hear from you.

What We Do

• Exhibition Stands: We manage the entire process, including concept development, 3D design, fabrication, and technology integration.

  
  

• Worldwide Support: Acting as your global brand guardians, we provide seamless support across borders, from the UK and Europe to North America, Asia, and the Middle East.

  
  

• The Final 5% Rule: We focus on meticulous snagging and technical precision to ensure a world-class brand experience.

  
  

• Content & Digital Experiences: We produce a wide range of content, including motion graphics, interactive experiences, gamification elements, and immersive environments.

Author

Sam Allen

Founder

Sam has 19 years of experience in marketing and agency leadership, having founded two agencies and sold one to a Berkshire Hathaway company. He has worked across events and digital marketing, publishing numerous thought leadership articles on platforms such as Exhibition News and Event Industry News.